BP, Goldman, Toyota & Mattel May Show CrisisPR Preparation Can Help Avert Crisis, Says Dobson 1
BP, Goldman, Toyota & Mattel May Show CrisisPR Preparation Can Help Avert Crisis, Says Dobson
Crisis PR expert Brian Dobson of Dobson Communications of Ridgefield, CT, says “It’s as predictable as lightning; crisis will hit companies. In Crisis preparation, taking a hard look at your business to uncover predictable problems, prepare responses and plan corrective actions, often uncovers difficulties that get solved before they become major problems.”
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